MICHEAL JORDAN WINS CHINA TRADEMARK DISPUTE

China’s Supreme Court has ruled in favour of basketball legend Michael Jordan in a long-running trademark dispute, ending an eight-year legal battle with a Chinese sportswear firm that illegally used his name.

Upholding intellectual property rights is one of the core disputes of the US-China trade war, and a phase one deal signed in January saw Beijing pledge to improve protections of intellectual property.

The landmark ruling, made late last month, prohibits the Fujian-based Qiaodan Sports from using the Chinese translation of Jordan’s name, Qiao Dan.

The retired Chicago Bulls player and six-time NBA championship winner has a huge following in China, a country that has legions of avid basketball fans.The Supreme Court decision overturns two previous verdicts in favour of the Chinese firm.